How many of you are sticking with your New Year’s resolutions?

Studies show people tend to fizzle away from their goals fairly quickly (usually by January 12)! 

After you listen to my interview with today’s guest, you will feel more motivated than ever to follow through on your goals. 

Ben Burmaster, Founder & CEO of Snuggle Bugz, a baby store based in Burlington, Ontario, joins me to discuss his experience completing an Ironman 70.2. 

Ben completed the race with just 12 weeks of training and no previous experience with swimming or competitive biking.

Ben shares what completing the Ironman taught him about personal goal setting and life as an entrepreneur.

In this episode, you will hear:

  • The critical mistake people make when setting goals. 
  • How Ben worked through self-doubt and doubt from others during his training — and how he applied this to life as an entrepreneur.
  • The importance of “going big” with your goals so that they “challenge the living daylights out of you.”
  • Ways to work through the emotional ups and downs of entrepreneurial life and why to “never, never, never” give up.

Subscribe and Review

Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests.

If you’re feeling realllly generous, I’d love for you to give me a review over on iTunes. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton!

Supporting Resources:

4 Small Actions That Create Big Momentum (Episode 50)
A New Look at Accountability: An Interview with Adam Gilbert (Episode 53)
Knowing Thyself: Leading a Small Team with Vanessa Marin (Episode 59)
What the Right EA Can Do For You: Behind the Scenes with our Client Lauren Pawell (Episode 57)
What Your 2020 Strategy Should Include: With Jessica Mae Stafford (Episode 55)
8 Barriers to Doing What You Were Created To Do (Episode 47)

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at