Most of us say we want to lead with Truth, Trust and Integrity…but do we really?

These words can make our eyes glaze over because we hear them so often in corporate settings. 

But in order for our organization and team to embody these values, we must live them out in our own lives. 

We can never ask our team to do something that we wouldn’t do. We need to own our mistakes, and deliver on our promises.

We need to serve as a Leader worth trusting, to be able to develop a team we can trust. 

I don’t often say “the truth will set you free” (although I believe it), but I do say, “truth moves you.” 

In fact, “Truth that Moves You” and “Undeniable Integrity” are two of Priority VA’s core values.

In this episode, you will hear:

  • The benefit to holding a mirror up to our company to see it for what it REALLY is — blemishes and all!
  • How to serve with integrity as a Leader.
  • The impact of leading with truth and trust on team performance.
  • The importance of fostering trust with clients (and the startling statistic to back it up!)
  • The shocking experience that taught me why I will NEVER act like my business is perfect.

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Supporting Resources:

Creating a Culture that Works as a Marketing Plan (Episode 46)
Business Ownership Does NOT Equal Leadership (Episode 40)
Life After Prison: Offering Entrepreneurship as a Second Chance with Coss Marte (Episode 31)
8 Customer Experience Stages You Should Master To Never Lose A Customer Again (Episode 26)
4 Key Areas of Life You Must Create Room for Growth with Paul Sjoberg (Episode 19)
Mastering Client Relationships: 6 Mistakes You Don’t Want To Make (Episode 18)
How to Create Team Culture on a Small Business Budget (Blog)

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at