Executive assistant? No, thanks.

I don’t need one. It’s too expensive. It’s just a waste of money!

I can handle everything anyway, like literally – everything!

Whoa!

Not so fast right there.

Do you even know what an executive assistant can actually do for you?

Imagine being someone who could speak on your behalf. Someone who can create stability in your world by managing things like your email, your calendar, and even your clients – all that so you can have a better work-life balance.

Traveling can be addictive, well, at least, it is for me.

But traveling can just be as stressful as running a business too.

Especially when you’re a control freak, traveling can quickly add up to decision fatigue, which most business owners suffer from.

I used to think that only I could speak for myself.

As a business owner, I didn’t think that someone else could know me well enough to speak on my behalf.

So I found myself being stuck handling all the sales calls, all my speaking pitches, my event coordination, and even networking all by myself.

Eventually, I ran out of runway doing it all by myself.

Have you ever reached your breaking point as an entrepreneur?

Was there a moment when you felt like you just couldn’t go any further?

There’s this unwritten rule that if you can’t tough it out and weather hard storms, then maybe you’re not cut out to run this race.

We tend to put enormous pressure on ourselves to perform well in all areas of our business that failure or taking some time off is just never an option.

But hitting the wall is the last thing you ever want to do.

Do you tend to overbook yourself and manage your calendar poorly? Are you even factoring downtime? 

Let’s face it. 

We are not our own best assistant. It’s hard to stay committed to the things we said we’re going to do.

This is why we need accountability.

Are you running your business for the right reasons? Here’s a simple yet powerful question you can ask yourself in decision making and in practically every situation in your life: Are you choosing to be yourself or are you choosing to be accepted? Choosing to be yourself is choosing to love yourself. And this is not an easy task. In this episode, Greg Habstritt talks about finding your true self, the power of the pause, and some tools to connect with yourself through psychedelics and more.

What qualities do you look for when you’re hiring an EA?

While many executives already know the tangible qualities they want in a support person, they often don’t think about the soft, intangible skills.

I’ve listed four qualities that make the difference between a good EA and an excellent EA.

Ben Burmaster shares what completing the Ironman taught him about personal goal setting and life as an entrepreneur

Executive Promoters are a secret weapon for CEOs who need help developing thought leadership and nurturing their online and in-person relationships.

The better you know yourself, the better you know who you need working beside you.

This philosophy has served my client Vanessa Marin, licensed psychotherapist who specializes in sex therapy, find her ideal Executive Assistant.

As I work with other executives, I’ve learned that ALL of us need an Executive Assistant. But our needs are not one-size-fits-all. In fact, there are three types of EAs that most of us need.

Not every attempt at working with an Executive Assistant goes according to plan.

When they fall short of expectations or miss deadlines, it puts pressure back on you as a Leader to get the work done or correct mistakes.