Hugo Santillan was an Argentinian boxer who died from sustained injuries during a match. Had his trainer known when to stop the fight, then things would have turned out differently. As a company owner, you are placing yourself in this proverbial ring every day, belting out those solid jabs and right hooks.
Ironically, you could fall victim to your own resilience and determination to win that you end up hitting your breaking point.

As a leader, there’s a tremendous responsibility to feel like you’ve got it all together. But over time, this can take a toll on you and your business. 

With an EA as your stabilizing force, you can relax because you know they’ve got it covered. 

There’s this one simple, remarkable question that we have never stopped asking ourselves subconsciously ever since we were kids: Who are you going to be? And this internal friction happens when you want to choose for yourself and choose what you feel is the right thing to do. But you can’t, because you have to choose to be accepted.

A lot of executives often seem to overlook the soft, intangible qualities when hiring an EA. These are the ones that actually determine whether an EA is good, or truly exceptional.