For years, I thought that I had to be both the manager and the leader of my company. 

I wanted to be in the weeds, planning, and solving problems just as much as I wanted to cast vision and strategize for the future. 

But I realized you don’t have to be both. 

As business owners, we can either lead by accident or by design.

But in order to lead by design, you have to put in the work to be intentional. 

Join me today to learn more about how leading by design purifies your role in your business. The better you purify our role, the greater opportunity there is to empower your team.

In this episode, you will hear:

  • The benefits of leadership by design
  • How to design your role as a leader
  • Managers vs. leaders: What’s the difference?
  • Why leadership by design prevents reactionary leadership
  • What being tested by fire really means

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If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just go to the episode page at​ to download it.

Supporting Resources:

Article: Managers and Leaders: Are They Different? by Abrahan Zaleznik:

Article: What Leaders Really Do by John P. Kotter:

Business Ownership Does NOT Equal Leadership (Episode 40):

A New Look at Accountability: An Interview with Adam Gilbert (Episode 53):

Why Falling Doesn’t Equal Failing (Episode 80):

Change Yourself, Change Your Business (Episode 82):

Leadership Through The Challenging Times In Business (Episode 44):



Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at