We always read articles about the best places to work based on culture. While giant companies like Costco, T-Mobile and Google always make the list, it can demoralize us small businesses who lack the resources to offer employees the latest and greatest.
However, I don’t believe it takes extreme perks to make people happy.
In this episode, you’ll hear how to create a company culture that will help you attract and retain employees, keep customers happy and serve as a marketing plan.
I often say a culture starts before you ever have a team. If you run late all the time, blow deadlines, take two weeks to respond to people, you’re building a culture that says that is alright.
Conversely, if you’re responsive, always delivering on your promises early, and are consistently giving a little more than you should, you’re creating an abundance culture.
I share examples of how Cameron Herold grew 1-800-GOT-JUNK from $2 million to $106 million in revenue by creating a “cult-like culture,” and how Scribe Media uses “unbelievable openness” to garner thousands of job applications for every job opening.
You’ll hear how to create a culture in your own business and how to get the word out through various marketing tactics and customer testimonials.
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Other Resources I Mention
These workers get paid $750 to stay offline on vacation
Local Consumer Review Survey
Scribe culture profiled in Austin Business Journal
By allowing employees to bare their inner demons, Scribe Media has the ultimate open office
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
