We all know we need to do marketing, but we don’t always know how it’s supposed to serve our business. Casey Stanton, marketing coach, speaker and former professor, joins me today to bridge the gap.
In this episode, you’ll hear what Casey thinks is the biggest marketing blunder business owners make time and again.
He also gives his honest opinion about marketing trends he wish would go away, and shares what he really thinks about influencer marketing.
Casey explains that his sales background taught him that marketing is simply sales — multiplied. Just like in sales, marketers should focus on direct outcomes with their campaigns, not just branding.
Lastly, Casey shares the one thing business owners can do today to improve their marketing. Here’s a hint — it involves email, and online dating.
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