Rebranding is a massive undertaking. Most companies rebrand every 7 to 10 years — Priority VA is no exception.

As we bring our company brand into the future of how we serve, I want to talk about signs you might be ready for a brand shift.

I’m not a branding expert, but I can share my experience about how I knew Priority VA was in need of a change.

In today’s episode you’ll hear:

  • Signs I knew our brand messaging was off (and how that affected sales!)
  • What I wish I knew 8 years ago about choosing a brand name
  • How to stay true to yourself in the face of change

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