Rebranding is a massive undertaking. Most companies rebrand every 7 to 10 years — Priority VA is no exception.
As we bring our company brand into the future of how we serve, I want to talk about signs you might be ready for a brand shift.
I’m not a branding expert, but I can share my experience about how I knew Priority VA was in need of a change.
In today’s episode you’ll hear:
- Signs I knew our brand messaging was off (and how that affected sales!)
- What I wish I knew 8 years ago about choosing a brand name
- How to stay true to yourself in the face of change
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